Lead Quality Standards
What makes a home-service lead valid?
A valid lead should represent a genuine new customer opportunity that fits the buyer's purchased category, approved service area, and agreed lead definition. Avantia documents the account rules before traffic starts so billable and reviewable outcomes are not decided after the fact.
Last reviewed August 19, 2026
Quality review
Duplicate
blocked
Wrong category
review
No real need
invalid
Buyer no-answer
not automatic
Quality rules
Invalid reasons should be clear before traffic starts.
Duplicate, category, coverage, and contact checks help buyers understand what can be disputed.
Duplicate scan
Repeat inquiry check
Category fit
Right service need
Coverage
Buyer service area
Decision
Accepted or invalid
Invalid review
StructuredBuyer feedback
TrackedResolution
Human-reviewedDispute review matrix
Buyers should know what can be disputed.
Clear invalid reasons keep the account relationship clean. The goal is to decide the rules before traffic starts, not after a buyer is unhappy.
Review window
Invalid lead requests should be submitted with notes and supporting context through dashboard or support. Final handling is controlled by the buyer agreement.
| Reason | Review evidence | Outcome |
|---|---|---|
| Duplicate | Compare phone, category, timestamp, source, and buyer history | Usually invalid |
| Wrong number | Check call result, contact attempts, and caller intent | Review |
| Wrong category | Match stated need against purchased category | Usually invalid |
| Outside coverage | Compare state, ZIP, and buyer service area | Usually invalid |
| Buyer no-answer | Check delivery path and buyer availability | Not automatic |
| Price shopper | Customer has valid need but may compare quotes | Not automatic |
What makes a lead billable?
A billable lead is generally a new potential customer with usable contact information or a connected call, inside the buyer's approved coverage, asking for a service that reasonably matches the purchased category. The signed account terms control the exact standard.
What can make a lead invalid?
A buyer may request review when the inquiry appears not to meet the agreed lead definition. Common review reasons include:
What is not automatically invalid?
A customer who compares prices, declines to book, changes their mind, or does not answer every follow-up attempt is not automatically an invalid lead. Buyer no-answer, slow follow-up, and an unsuccessful sale also do not invalidate an otherwise qualified opportunity unless the account terms specifically say so.
How does a quality review work?
The buyer submits a reason within the account's review window. Avantia can compare the lead record, call metadata, source details, category, geography, duplicate signals, and buyer notes before recording an accepted, denied, credited, or otherwise resolved outcome.
What evidence supports a decision?
Useful evidence can include the original form record, source and consent data, call timestamps and duration, recording access where permitted, routing history, prior matching inquiries, buyer disposition, and the written lead definition for that campaign.
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